To create impact that transforms society and business.

We understand people. We understand culture.

A higher ideal
Unapologetic about the power of the intellect.

Doers not talkers
Deliver promises, talk is cheap.

Magic > Logic
Creativity trumps logic. Always.

Design power
Form need not follow function.

Brand ownership and measurable deliverables.
Not more than five clients at a time.
No delegation of work.
90% of our work comes from referrals.

Strategy
Brand, Marketing.

Internal Culture
Alignment of internal culture to brand promise.

Culture Studies
Decoding the cultural codes that impact human behavior.

Content
Development of stories and characters: TV, OTT, Movies.

Innovation
Unearthing new growth opportunities.

Design
Identity, Spaces.

Workshops
Storytelling, Insight Mining, Innovation, War-Game.

Ajayan Gopinathan
Ajayan has close to 30 years of experience in advertising, marketing & consulting. His previous stints include Ogilvy and Reliance Capital. A practicing Buddhist, he is also a project / script consultant for feature films in Kerala.

Rajan Krishnan
Rajan has around 30 years of experience in advertising and consulting. Ogilvy, JWT and Lintas form part of his work-experience. He is an avid quizzer with a passion for mythology and cinema.